Our Story

GeniusVend was founded in Boise, Idaho, by brothers Dave and Brian Hermansen, who combined their expertise in vending and digital innovation to bring a fresh perspective to the industry.

Both saw a clear problem: traditional vending machines were outdated, costly to manage, and often frustrating for customers. Together, they set out to create a smarter solution that leverages artificial intelligence and real-time technology to simplify operations, track inventory accurately, and make every transaction effortless.

From that vision, GeniusVend was born—a company built on innovation, reliability, and a passion for transforming everyday vending into a smarter experience.

Dave

Veteran vending operator with 25+ years of experience. Builder, coach, and problem-solver. Dave knows what it takes to make vending businesses thrive in real-world conditions.

Brian

Entrepreneur and brand strategist. Founder of a successful creative agency. Brian’s focus is on customer experience, digital tools, and helping operators scale smarter.

Rod

Rod covers all things customer service for Genius Vend. Whether you're live chatting or calling our phone, it's likely that Rod is the one who will be answering all of your questions!

Our smart machines use AI to simplify operations, track inventory in real time, and create a frictionless Tap, Grab & Go™ experience